We are very excited to share this interview with you today, so you get to know our mentor a little better. Alexandra, the creator of A-line, truly opens her heart, telling us how she tackles life and career.
WHY DID YOU CREATED A-LINE?
We created A-line because we realized that there is a segment of women unsuccessfully looking for elegant, comfortable pieces that are adaptable and suitable for any time of the day.
HOW WOULD YOU DESCRIBE YOUR STYLE IN 3 WORDS?
Simple, comfortable and sophisticated.
WHAT’S THE VIEW FROM YOUR OFFICE?
From where I stand, I see many women in action, working with a common purpose: to make A-line grow and fly high.
"We created A-line because we realized that there is a segment of women unsuccessfully looking for elegant, comfortable pieces that are adaptable and suitable for any time of the day."
BEFORE CREATING A-LINE, YOU WORKED IN THIS INDUSTRY FOR ABOUT 20 YEARS. WHAT DO YOU TAKE FROM ALL THIS EXPERIENCE AND PUT IT INTO THE BRAND?
My mother being a dressmaker, I grew up around thread, sewing patterns and fabrics. This also meant that high quality standards and attention to detail were the norm for me, especially when I began working in the textile sector, striving to build a loyal client portfolio. With A-line, I just kept this in mind, that I should create unique, tailored pieces that could last in time.
BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Work hard and never give up.
DO YOU HAVE A FAVORITE QUOTE?
“Buy less! Buy better!”
BEST DECISION YOU’VE EVER MADE?
Marrying my husband and partner in crime! Because of this decision, I was able to create the best three projects of my life: my daughter, my son and now a third baby – A-line.
A WOMAN WHO INSPIRES YOU?
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