Meet our mentor: Alexandra Carneiro

We are very excited to share this interview with you today, so you get to know our mentor a little better. Alexandra, the creator of A-line, truly opens her heart, telling us how she tackles life and career.

WHY DID YOU CREATED A-LINE?

We created A-line because we realized that there is a segment of women unsuccessfully looking for elegant, comfortable pieces that are adaptable and suitable for any time of the day.

HOW WOULD YOU DESCRIBE YOUR STYLE IN 3 WORDS?

Simple, comfortable and sophisticated.

WHAT’S THE VIEW FROM YOUR OFFICE?

From where I stand, I see many women in action, working with a common purpose: to make A-line grow and fly high.

"We created A-line because we realized that there is a segment of women unsuccessfully looking for elegant, comfortable pieces that are adaptable and suitable for any time of the day."

BEFORE CREATING A-LINE, YOU WORKED IN THIS INDUSTRY FOR ABOUT 20 YEARS. WHAT DO YOU TAKE FROM ALL THIS EXPERIENCE AND PUT IT INTO THE BRAND?

My mother being a dressmaker, I grew up around thread, sewing patterns and fabrics. This also meant that high quality standards and attention to detail were the norm for me, especially when I began working in the textile sector, striving to build a loyal client portfolio. With A-line, I just kept this in mind, that I should create unique, tailored pieces that could last in time.

BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?

Work hard and never give up.

DO YOU HAVE A FAVORITE QUOTE?

“Buy less! Buy better!”

BEST DECISION YOU’VE EVER MADE?

Marrying my husband and partner in crime! Because of this decision, I was able to create the best three projects of my life: my daughter, my son and now a third baby – A-line.

A WOMAN WHO INSPIRES YOU?

I would say Eva Chen and Michelle Obama.
 
Eva for her authenticity. The way she represents the real woman being that perfect/imperfect mother, wife, writer and working girl is really inspiring. I think all women can see a little of ourselves in heer. She´s already part of my day with her instagram stories. Can´t spend one day without checking her IG.
 
Michelle… What an inspiring story! Such a down to Earth person, full of sensibility and grace. Always speaking her mind, defending her mission and values with such a strenght of character and, yet, always holding everything down with grace, ease and elegance. It´s amazing how she always knows the right thing to say!
Plus, she’s way cooler than him!

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